WPU has announced the appointment of Jeffrey van Geloof as its new CEO. Jeffrey brings extensive commercial and operational expertise to the role, having most recently served as managing director of Vitol’s VPR refinery in Rotterdam. During his tenure, he spearheaded significant technical innovations and efficiency improvements that drastically reduced the refinery’s environmental footprint. Key achievements under his leadership include:
- A 40 percent reduction in energy consumption
- A 50 percent reduction in NOx emissions
- An 80 percent reduction in SO₂ emissions
- Achieving a leading processing carbon intensity of 3.5 kgCO₂e per barrel refined, compared to the global average of 40 kg

These environmental advancements were accomplished alongside a 25 percent increase in production, highlighting Jeffrey’s ability to deliver sustainable and scalable operational excellence.
Commenting on his new role, Jeffrey expressed enthusiasm about contributing to the development of innovative and large-scale solutions for waste plastic recycling. He stated:
“I am excited by the opportunity to use my experience to be involved at the cutting edge of waste plastic recycling, focusing on innovation and scale to underpin the possibility of a circular plastics system. My focus will be on building upon the strong foundation already in place and creating sustainable growth for the future. I look forward to working alongside our talented team, partners, and stakeholders to achieve our shared vision.”
Jeffrey also extended his gratitude to WPU’s former CEO, Niels Bagge, and the founding shareholders for their commitment to the energy transition and for laying the groundwork for WPU’s future success.
As WPU moves forward under Jeffrey’s leadership, the company aims to strengthen its position as a leader in waste plastic recycling and circular plastics innovation.
For more information visit www.vitol.com




























Steven Sijperda as seen above, appointed CEO





