DeanHouston has announced the launch of its Sales + Marketing Trend Report Survey, a comprehensive research initiative designed to explore the latest developments shaping the B2B sales and marketing landscape. The survey invites industry professionals to share their experiences while gaining access to valuable insights from peers across highly technical and industrial markets.
The initiative is aimed at sales, marketing and executive leaders operating in sectors such as food processing, retail fueling, automotive, life sciences, biopharmaceuticals and clean energy. It seeks to address common challenges facing commercial teams, including how organisations align sales and marketing functions, which tools are being adopted to improve performance, and how emerging technologies such as artificial intelligence are influencing strategy.

Participants who complete the survey will receive full access to the Sales + Marketing Trend Report, which will present aggregated findings on commercial strategy, AI adoption, performance metrics and alignment between teams. The report is designed to deliver practical, data-driven insights that leaders can use to refine their approach and strengthen commercial effectiveness.
All responses to the survey are fully anonymous. Results will be analysed and reported without any identifying information, allowing participants to provide open and honest feedback on their organisations’ practices and challenges.
Commenting on the launch, Colton Stombaugh, Executive Vice President of Performance Marketing at DeanHouston, said that reliable data on sales and marketing alignment in highly technical markets remains difficult to obtain. He noted that the study will help define the current commercial landscape for industrial and technical brands, while providing participants with actionable insights to guide future decision-making.
The Sales + Marketing Trend Report Survey consists of three tailored questionnaires designed specifically for Sales Managers, Marketing Managers and Cross-Functional Executive Leaders. Each survey is structured to be concise and focused, covering topics such as key performance metrics, collaboration between teams and the role of AI in modern commercial strategies.
The Sales + Marketing Trend Report Survey is now open. To participate and secure your copy of the final report, please visit deanhouston.com/voice-of-the-industry-survey.
For more information visit www.deanhouston.com




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