Following more than 75 years of success, the Mabanaft group is entering a new era under a unified identity: MB Energy. Through a comprehensive rebranding, the group is reinforcing its position as a forward-looking energy provider, focused on innovation, decentralised energy solutions, and customer-centric services to support the energy transition.
By merging over 50 individual brands into a single, cohesive identity, MB Energy is streamlining its operations and strengthening its role in ensuring decentralised energy supply and energy security across Europe and beyond. The transition includes the rebranding of Oiltanking Deutschland, Hungary, and Denmark, which will now operate under the new identity “enport – by MB Energy”.
Jonathan Perkins, CEO of MB Energy*, described the transformation as a significant milestone:
“Our new brand marks an exciting new chapter — more than just a name or logo, it stands as a strong symbol of our commitment to a secure, future-ready energy supply. Building on our deep roots in Germany and decades of expertise in Europe and beyond, our flexible energy solutions and storage infrastructure ensure we can reliably serve our customers today while remaining well-positioned as their needs evolve. With this bold step forward, we are confidently shaping the future of our company and the markets we serve.”
The new brand identity reflects the company’s core competencies: delivering reliable, low-carbon, and tailored energy solutions for retail and commercial customers, underpinned by extensive experience in energy trading and storage infrastructure. A key pillar of the strategy is the group’s focus on decentralised storage and distribution systems, which play a vital role in enhancing energy security and facilitating the energy transition.
André Cardoso, SVP sales & marketing of MB Energy, added:
“With the new brand, we are combining our strengths to reliably and comprehensively supply our customers with energy today and in the future. I am proud to see how our company is coming together even more closely to shape the future of energy supply.”
The rebranding not only consolidates operations but positions MB Energy as a rising player in the energy sector — one that honours its Hanseatic heritage while embracing cutting-edge technologies to support evolving energy needs.
MB Energy will be rolled out across all communication platforms with a new logo, modern visual identity, and a clear vision for the future. In the coming phases, additional companies within the group — including WESTFA and members of the Petronord Group — will transition to the MB Energy brand.
*At the time of publication, the company is legally known as Mabanaft GmbH & Co. KG and will soon become MB Energy Holding GmbH & Co. KG.
Oiltanking Deutschland GmbH & Co. KG will soon operate as enport GmbH & Co. KG.
For more information visit www.mbenergy.com
