Haxx is the new corporate identity of the energy group formerly known as Hafesa, a company with a decade of experience that, on the occasion of its anniversary, officially begins a new chapter with an image that better reflects its current position. This rebranding process, on which the company has been working for nearly two years, represents the natural evolution of the business towards a more modern, global model, prepared to lead the future of energy trading and distribution.
The launch of Haxx also involves the unification of all the brands of the group’s different business units under a single corporate identity, strengthening brand coherence, solidity and recognition at both national and international level.
“Haxx symbolises energy in motion. A stronger company, better prepared to compete with the major players in the sector, operating with agility, transparency and global impact. This brand represents who we are today: a company committed to operational excellence and to building solid, trust-based relationships with our customers and suppliers,” says Diego Guardamino, CEO of Haxx.
The launch of Haxx takes place in a year marked by business stability and the strategic strengthening of its infrastructure, positioning the company as a relevant player in the energy sector both nationally and internationally.
The company expects to close fiscal year 2025 with revenues of €1.333 billion and sales of 1.5 billion litres of fuel, driven by the diversification of its activity, the expansion of its logistics network and a renewed positioning that reinforces its international presence.
Trading: strengthening the distribution model and greater operational autonomy
Haxx is making progress in consolidating an alternative and complementary distribution system to the Exolum network, supported by the acquisition and integration of new storage facilities. This model enables the company to strengthen its operational autonomy and gain greater flexibility in supply management.
Of the total volume sold in 2025, amounting to 1.5 billion litres, the majority was supplied through the Bilbao and Motril terminals. Since September, Haxx has also been operating from the new terminals in Cartagena and Málaga, which are now fully integrated into its distribution network. Looking ahead to 2026, the incorporation of the Ocaña terminal will further strengthen coverage in central Spain.
Storage terminals: an expanding network positioning Haxx among market leaders
Growth in the terminals business has been particularly significant. The acquisition of ODT in Málaga and Tancar in Cartagena, together with the start of construction of the new terminal in Ferrol, has enabled the company to exceed 660,000 m³ of storage capacity, consolidating its position in the Top 5 operators nationwide.
Haxx has also obtained authorisation for the Motril facility to operate as a bonded warehouse, achieved a historic record at the Bilbao terminal—supplying more than 100,000 m³ in October—and continues to make progress on the commissioning of the Ocaña terminal, which is expected to begin operations before the end of the first quarter of 2026.
Service stations: a new model based on owned infrastructure
In the service station business, the company has evolved towards a model based on owned assets. Haxx is currently building its first service area in the port area of Motril under the new Haxx brand, which will include ultra-fast charging points for both passenger vehicles and heavy-duty vehicles.
At the same time, the company is redefining its strategy with a new approach focused on the construction of proprietary service stations under a standardised model. This strategy aims to strengthen investment control, optimise development costs and ensure network consistency, while maintaining the goal of reaching 80 service stations by 2030.
Logistics: client growth and fleet expansión
Haxx continues to expand its base of external clients, demonstrating flexibility and adaptability supported by a robust logistics network. Looking ahead to 2026, the company plans to expand its fleet to service the future Ocaña terminal and supply central Spain. In parallel, Haxx is considering the establishment of new logistics bases in Cartagena and Málaga to optimise flows linked to its new terminals and strengthen territorial coverage.
Aletteo: evolution towards new energy services
Aletteo, the group’s electricity retailer, is celebrating its first year of operations, strengthening its position in a competitive market through strategic partnerships. Looking ahead to 2026, the company is preparing to take a key step forward by registering as a gas operator, thereby expanding the range of energy services that Haxx will be able to offer its clients.
A brand designed for the future
Haxx symbolises the evolution of a company moving towards a more global, modern model focused on operational excellence. With storage capacity placing it among national leaders, a strengthened logistics network and a strategy centred on owned infrastructure, the company is entering a new phase defined by trust, resilience and international ambition.
For more information visit www.haxx-energy.com
